Now that you have written that attractive report, how are you going to sell it? Perhaps you have already tried by placing a carefully written classified or maybe a large display ad, then waited for the postman to pile the flood of orders in your box. What happened? The odds are 100 to 1 that you came up with a couple of orders for all the time and effort. Why? You see continuous ads, small ones and full page $4,000 ads in newspapers, and magazines offering books and information. Many of them are repeated over and over again by the same advertiser. You know that they are making it or they could not continue to advertise month after month. How are they making it when you don't seem to have any luck?
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How to sell books by mail
How to get big dollars in your mailbox every day
No other business venture seems so inviting, or attracts so many people than that of selling via mail order. On the surface, it appears to be an easier and faster way to become rich than almost any other method of doing business. All the people in the world are your potential customers; you work from the privacy and comfort of your own home; you set your own working hours; and you answer to no one but yourself.
Ideally, you should have a product of your own--something you can produce at very low cost, and sell at top price. If you are buying something, advertising and reselling it, in order to realize a profit, you have to mark it up at least 500%. This is not an unreasonable mark-up for mail order sales.
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