Link building is one of the few indespensable techniques used for SEO. Several Rumors have it that the more link a website has (inbound lines to be precise), the better it would do with search engines such as Google, Yahoo!, or MSN. This is the reason why link building techniques became wide and varied. Popular techniques used for link building involves reciprocal linking which is a mutual link between two objects, commonly between two websites to ensure mutual traffic. This technique usually involves three-way and two-way linking. This technique, however, have been widely replaced by the use of one-way linking.
One-Way Linking
One-way link is a term used among webmasters for link building methods. According to SEO Philippines consultants, it is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. It is suspected by many SEO Philippines consultants that this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.
One technique used by consultants to achieve one way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author's URL. Other article directories allows link coming in from the article body itself. When publishers use these articles, those one-way links help authors increase their page rank.
Other popular link building techniques
Because of the huge demand as well as competition, different techniques have now been used for link building purposes. Current trends of link building includes the use of:
Link Campaign
Link campaigns are a form of online marketing and SEO. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.
Link Popularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. According to SEO Philippines consultants, link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Link Bait
Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.
Article by Margarette Mcbride, http://www.myoptimind.com
more...
Showing posts with label pagerank. Show all posts
Showing posts with label pagerank. Show all posts
Popular Link Building Methods
Back to basics on How to Increase Website Traffic
In common terms Website Traffic is the number of visitors coming to a website from all sources over a given period of time. This is one of the basic parameters for judging the success of a website.
If we do a simple mathematics - more visitors would mean more conversions, however this may or may not hold true if sufficient attention is not given to basics, which we simply tend to ignore.
Parts that need to be kept in mind :
- Focused Content: Your content has to be focused. The content should be tailored for different set of visitors – to the point that you even think about how your company profile will be presented to respective segments. The quality of writing has to be top-notch business grade.
- Title & Description tags: When a visitor searches for keywords on a Search Engine, results are essentially a fight of the title and description. This is where you leave the first impression. The user will be more inclined towards a compelling title as he would perceive your website to better than others.
- Offer Original & Quality information on your website: This is the best way to attract traffic to your website. Offer original & unique information which visitors cannot find anywhere else. This will also help in branding your business image as Industry experts & will also get you good quality one-way links.
- Give Freebies: Who doesn’t like freebies? Offer your visitors free e-books, free Cd’s, free whitepapers, free consultation, free webinars etc. People love these and will keep coming back for more. This will not only increase new and repeat traffic but also help in link building.
- Social Media: Use Social Media websites like Facebook, Twitter and Linkedin to share information with your targeted audience. Share your writings & researches, participate in discussions, and help others by solving their problems. This will propel people to visit your website more often and look for desired information.
- Advertisements: There are many free/ paid ways to advertise your business online. Classified Ads is free and is one of the ways to place business related ads which help in driving traffic. You can also benefit from Paid methods like Google Adwords programs which are more targeted and help in bringing visitors based on demographics, location and preferences. However you need to decide on a budget for these and then plan accordingly.
- Update website regularly: Keep updating your site by adding new, relevant and helpful content to your site. Search engines also give preference to sites with new and relevant content.
- Blog: Using unique and effective writing strategies is one of the best ways to boost website traffic. Create a blog that supports your website and make sure that your blog navigation flow your visitors to your website with ease. Also include your product/services links within your blog posts so that the visitors who read your blog can easily navigate to your website.
